Reading Time: 3 minutes If you’re a business owner and you aren’t utilizing Google My Business (GMB), consider this your wake-up call. Google My Business is the bloodline that fuels Google Search, Maps, Alexa business searches…
How to Handle Your Online Reviews Like a Pro
Reading Time: 3 minutes We love them. We hate them. It’s a complicated relationship between businesses and online reviews. One thing we know for sure is how important they are to your business… and that includes…
Getting S.M.A.R.T. With Your Social Media Strategy
Reading Time: 3 minutes Whether you already have a social media marketing strategy or you’re wondering where to start, this blog is for you. We’re talking all about getting S.M.A.R.T. with your social media strategy by…
5 Instagram Hacks You Need to Grow Your Business in 2019
Reading Time: 4 minutes It’s 2019 and we’ve all heard the same “Instagram Growth Hacks” over and over. Use hashtags, post consistently, interact with your followers, etc. But Instagram is not the same as it was…
How to Create and Effectively Distribute Pillar Content
Reading Time: 4 minutes Your content marketing strategy is the blueprint that supports your customer’s journey from brand introduction through brand adoption. Now, actually executing the content strategy will require you to dedicate time and effort…
A Persona Development Framework to Help Identify Your Core Audience
Reading Time: 5 minutes This post is written towards the small business owner, who likely owns a one-to-a-few location small business employing 1-25 employees with an annual gross revenue of less than $2MM who doesn’t have…
7 Free Competitor Research Tools for Your Business
Reading Time: 4 minutes Having insight and visibility into competing businesses plays a vital role for the businesses looking to gain an advantage in the war for digital share of voice. Understanding how competitors are operating…
Typographic Terminology: The Anatomy of Type – 01 The Basics
Reading Time: 2 minutes Welcome to the intro to typographic terminology. Whether you’re an in-house designer or working client side, having a shared vocabulary is invaluable when trying to express your vision. In this post, you’ll…
4 Easy To Do Small Business SEO Tips for 2019
Reading Time: 4 minutes SEO isn’t for everyone… it’s especially difficult when you have limited resources, time and technical know-how. Despite its foreign and complex nature, effectively positioning a brand within a competitive search environment can’t…
6 Steps to Designing the Perfect Content Marketing Strategy
Reading Time: 6 minutes Content marketing, as buzzy as that phrase has been for the last few years, is still a widely misunderstood practice. Simply put, content marketing is the practice of consistently creating and distributing…