Reading Time: 4 minutes Your content marketing strategy is the blueprint that supports your customer’s journey from brand introduction through brand adoption. Now, actually executing the content strategy will require you to dedicate time and effort…
A Persona Development Framework to Help Identify Your Core Audience
Reading Time: 5 minutes This post is written towards the small business owner, who likely owns a one-to-a-few location small business employing 1-25 employees with an annual gross revenue of less than $2MM who doesn’t have…
7 Free Competitor Research Tools for Your Business
Reading Time: 4 minutes Having insight and visibility into competing businesses plays a vital role for the businesses looking to gain an advantage in the war for digital share of voice. Understanding how competitors are operating…
Typographic Terminology: The Anatomy of Type – 01 The Basics
Reading Time: 2 minutes Welcome to the intro to typographic terminology. Whether you’re an in-house designer or working client side, having a shared vocabulary is invaluable when trying to express your vision. In this post, you’ll…
4 Easy To Do Small Business SEO Tips for 2019
Reading Time: 4 minutes SEO isn’t for everyone… it’s especially difficult when you have limited resources, time and technical know-how. Despite its foreign and complex nature, effectively positioning a brand within a competitive search environment can’t…
6 Steps to Designing the Perfect Content Marketing Strategy
Reading Time: 6 minutes Content marketing, as buzzy as that phrase has been for the last few years, is still a widely misunderstood practice. Simply put, content marketing is the practice of consistently creating and distributing…
Calling all Freelancers! Work With The Tigrett Agency
Reading Time: < 1 minute 2018 has been a year of rapid growth, which means tons of new and exciting opportunities! Whether you’re a veteran in the industry or looking to get your first taste of the…
IGTV is it Right for Your Business?
Reading Time: 4 minutes What is IGTV? Earlier this year, Instagram launched IGTV, their entrance into the long form video content world. Creators have the ability to upload videos between 15 seconds and 1 hour in length. …
5 Mobile Ecommerce Optimizations for the 2018 Holiday Shopping Season
Reading Time: 4 minutes With less than two weeks before the 2018 holiday shopping season is in full swing, there’s no time like the present to check off a few last minute mobile shopping cart optimizations.…
Surviving Facebook as a Brand in 2018
Reading Time: 3 minutes The Facebook landscape is constantly changing. 2018 has been no different. What’s the lay of the land? As you’ve probably noticed over the last few years, your organic reach has diminished and…