Americana Coffee Co is a coffee roasting company based in Arizona that believes in providing sustainably-sourced, high-quality coffee. They believe the best coffee starts with the best partners, and have pride in building lifelong relationships with their partners across the globe.
In early 2020 they approached us to create a new brand identity along with a premium packaging design system to be used across all of their products. From the intricacies of layering graphics, print techniques, and bag finishes, the result pays homage to the legacy of different eras in American history. We were also tasked with developing an e-commerce website and accompanying digital marketing strategy.
Project Goals
One Goal To Rule Them All.
At the end of the day, we as a creative agency are hired to create brand experiences that will drive sales for the companies we do business with. Packaging design is a sensory experience and it starts with sight. There will always be one goal shared across all packaging design projects. That goal is to design packaging that will stop customers in their tracks, take a long look at your product, and give it a chance. With that as the overarching goal, we layered in the creativity and brand values to really set this packaging design apart.
Packaging Design System
The Challenge.
We were tasked with designing a premium packaging design system for Americana Coffee Co. The challenge was designing a system that felt connected across all of its products while maintaining creativity and differentiation between different SKUs to avoid consumer confusion.
How We Did It.
We created three distinct packages, all rooted in the brand’s core values, Heritage, Creativity, and Trust. These extended from the packaging down to the to-go coffee cups, and the business collateral.
Design Is In The Details.
Details give a unique and sophisticated touch to a design. We did this with subtle textures, linework, and color combinations, all while keeping the details from becoming superfluous. They should not take away from the design as a whole, but be the polish that brings it from “meh” to “I have to have it”.
