B Authentic Clothing Co.
… is a brand that inspires creative entrepreneurs to follow their dreams and do what they love.
All About Design.
The Don’t Fear the Adventure Campaign
The don’t fear the adventure campaign draws from the very ideals of the brand. Take a leap of faith and follow your dreams. The shirt is just a medium to spread this message to all those who might have self doubt or fears about pursuing what they’re passionate about. We know there are ups and downs when starting a business, but that’s how life is. Might as well enjoy the journey and do what you were meant to due. Through visuals and graphics promoting adventure, we created a social campaign centered around the Instagram community using the hashtag #dontfeartheadventure. The goal was to inspire individuals to purchase a shirt and take photos wearing their shirt, using it as a medium to spread the message. It was a major success, with B Authentic receiving photos from all around the world along with emails and messages that they had inspired people to start their own businesses.