Pace Pilates is a pilates studio in Phoenix, Arizona specializing in pilates for injury recovery as well as pilates for those over the age of 55. They partnered with the Tigrett Agency to create a library of marketing imagery for their new website and print collateral.
Driven by strategy.
Due to Pace Pilates’ unique target market, it was imperative we captured photos that would speak to that audience. Because they are primarily working with an older clientele we chose to showcase images of the trainers performing moves within the skillset and physical ability of their older clientele. Even though this was the primary objective, we also wanted to showcase the trainers as masters of their craft and highly capable teachers. To convey this, we produced a variety of images with the Pace trainers performing a variety of advanced moves. Lastly, we wanted to show them working with their clientele so potential customers have an idea what they can expect during their sessions.