Leveraging Influencers for Ad Partnerships

It’s tough to admit, as an advertising agency, but nobody wants to see an ad. Creatives across the world collectively gasped. It’s true, we’re so inundated with advertising from every direction all day every day that we have been trained to skip right past an ad when scrolling through social media. So how as advertisers, do we break through this barrier? Hello influencer partnerships. Influencers have become a major part of many brand’s marketing strategies over the last few years as a way to leverage a direct connection to your target audience in a more authentic way.

Many social media platforms are fully equipped with their own ad platforms that allow brands to collaborate with influencers from a paid media approach, giving ad buyers even greater leverage and more direct targeting opportunities. Below we have provided steps on how to best capitalize on your influencer content with ad partnerships on Instagram.

Strategic Steps for Effective Influencer Partnerships

1. Set your goals: Clearly define what you aim to achieve through the partnership—whether it’s brand awareness, driving sales, or reaching a specific demographic.
2. Select the Right Influencers: Look beyond follower count; consider factors such as audience demographics, engagement rates, and alignment with your brand values. Micro-influencers often offer higher engagement rates within niche communities.
3. Craft Authentic Campaigns: Encourage influencers to create content that feels genuine and aligns with their usual style. Authenticity is key to resonating with their audience and enhancing your brand’s image.
4. Leverage your Campaigns: Utilizing Meta Ad Partnerships tap directly into your influencers audience. Setting up Partnership Ads is rather simple. Navigate to the ad partnerships section of Meta Business Suite and simply add your desired influencer via the “add partnership” button. This will send them a link to review and accept your partnership.
5. Monitor and Measure: Use Meta’s built in tools to track the performance of your campaigns or create robust dashboards in Google’s Looker Studio. Define your campaigns KPI’s ahead of time and monitor their performance, making adjustments when needed to continually refine your strategy.

Incorporating influencer partnerships into your paid social advertising strategy can unlock new avenues for growth and engagement and allow you to break through the clutter of normal advertising. At Tigrett Agency, we specialize in creating influencer campaigns tailored to your brand’s unique needs. Whether you’re looking to boost brand awareness or drive conversions, our expertise in leveraging influencer posts ensures impactful results.