Reading Time: 2 minutes On January 13, 2020, Google announced via their Twitter account they were releasing a broad-core algorithm update called the “January 2020 Core update.” As displayed in the graph below, this update was…
Content Marketing
How to Create and Effectively Distribute Pillar Content
Reading Time: 4 minutes Your content marketing strategy is the blueprint that supports your customer’s journey from brand introduction through brand adoption. Now, actually executing the content strategy will require you to dedicate time and effort…
A Persona Development Framework to Help Identify Your Core Audience
Reading Time: 5 minutes This post is written towards the small business owner, who likely owns a one-to-a-few location small business employing 1-25 employees with an annual gross revenue of less than $2MM who doesn’t have…
6 Steps to Designing the Perfect Content Marketing Strategy
Reading Time: 6 minutes Content marketing, as buzzy as that phrase has been for the last few years, is still a widely misunderstood practice. Simply put, content marketing is the practice of consistently creating and distributing…