On January 13, 2020, Google announced via their Twitter account they were releasing a broad-core algorithm update called the “January 2020 Core update.”
As displayed in the graph below, this update was significant and led to major fluctuations in the search results across industries: Stay up to date with all things related to Google indexing and crawling on the official Google Webmaster Blog!
With this update, we believe that Google’s ability to distinguish between high-quality and low-quality content improved. This is following the roll-out of BERT for Natural Language Processing which was launched last October, meaning Google can better interpret content published online. These improvements allow them to determine the content’s value based on the intent of a search query. We expect these types of improvements to Google’s search algorithm to continue with future updates.
What does this mean for you?
As with any core update, there is nothing to change or “fix” if your site experienced drops as Google explains in its blog post on core updates. We suggest you stick to your content strategy and continue focusing on improving your site’s content. If you feel like you’ve taken a major hit to your rankings with the introduction of this latest update, we suggest you audit your content and make sure it’s valuable to your target audience! The Tigrett Agency will continue to evaluate client and competitor keywords that improved and compare them with those that decreased in rankings following this update.
Check back for current updated volatility ratings here:
Looking for some additional tips to improve your SEO, check out this awesome article on SEO tips you can implement yourself. If you’re looking for someone to help you navigate the ever-changing landscape that is Google search? Drop us a line over on our contact page!