Everyone underestimates the amount of work it takes to execute well on social media. Talk to anyone that does it for a living and they’ll tell you it’s a lot more work…
Digital Marketing
How to Keep Your Business Healthy During the COVID-19 Slowdown
You may have noticed we’re in the middle of a rather crazy event at the moment. Due to current circumstances with COVID-19 a.k.a the Coronavirus, many if not most businesses are forced…
5 Steps to Owning Your My Google Business Listing
If you’re a business owner and you aren’t utilizing Google My Business (GMB), consider this your wake-up call. Google My Business is the bloodline that fuels Google Search, Maps, Alexa business searches…
Getting S.M.A.R.T. With Your Social Media Strategy
Whether you already have a social media marketing strategy or you’re wondering where to start, this blog is for you. We’re talking all about getting S.M.A.R.T. with your social media strategy by…
5 Instagram Hacks You Need to Grow Your Business in 2019
It’s 2019 and we’ve all heard the same “Instagram Growth Hacks” over and over. Use hashtags, post consistently, interact with your followers, etc. But Instagram is not the same as it was…
How to Create and Effectively Distribute Pillar Content
Your content marketing strategy is the blueprint that supports your customer’s journey from brand introduction through brand adoption. Now, actually executing the content strategy will require you to dedicate time and effort…
A Persona Development Framework to Help Identify Your Core Audience
This post is written towards the small business owner, who likely owns a one-to-a-few location small business employing 1-25 employees with an annual gross revenue of less than $2MM who doesn’t have…
7 Free Competitor Research Tools for Your Business
Having insight and visibility into competing businesses plays a vital role for the businesses looking to gain an advantage in the war for digital share of voice. Understanding how competitors are operating…
4 Easy To Do Small Business SEO Tips for 2019
SEO isn’t for everyone… it’s especially difficult when you have limited resources, time and technical know-how. Despite its foreign and complex nature, effectively positioning a brand within a competitive search environment can’t…
6 Steps to Designing the Perfect Content Marketing Strategy
Content marketing, as buzzy as that phrase has been for the last few years, is still a widely misunderstood practice. Simply put, content marketing is the practice of consistently creating and distributing…